Public Training Programme
4th & 5th July 2017
Managing Innovation & Change (KL)
18th & 19th May 2017
Creative Intelligence & Strategic Intuition (KL)
4th & 5th May 2017
Disruptive Innovation (PG)
2nd & 3rd May 2017
Disruptive Innovation (PG)
24th & 25th Apr 2017
A Breakthrough Thinking with TRIZ (KL)
18th & 19th Apr 2017
Creative Intelligence & Strategic Intuition (PG)
12nd & 13rd Apr 2017
Creative Intelligence & Strategic Intuition (PG)
28th & 29th Mar 2017
Disruptive Innovation (KL)
22th & 23th Mar 2017
A Breakthrough Thinking with TRIZ (PG)
20th & 21th Mar 2017
A Breakthrough Thinking with TRIZ (PG)
27th & 28th Feb 2017
Strategic Innovation (KL)
16th & 17th Feb 2017
Managing Innovation & Change (PG)
14th & 15th Feb 2017
Managing Innovation & Change (PG)
11th & 12th Jan 2017
Strategic Innovation (PG)
9th & 10th Jan 2017
Strategic Innovation (PG)
• Dunville Past Events •
9th & 10th January 2017
Time: 9:00am - 5:00pm
Venue : Evergreen Laurel Hotel, Gurney Drive, Penang
Call us at 04 – 229 3900 or 04 – 229 6520 or email : program@dunville.com.my
Closing Date : 2nd January 2017
Strategic innovation is the thinking of generating more value for the customer and the business by fulfilling ‘a job to be done’ better than anyone else.
A Job to be Done (JTBD) is the purpose for which customers buy products and services. If you can fulfill this JTBD for your customer better than your competitors can, at a lower cost and with no harmful side effects, then you win market share. Innovation isn’t about coming up with new or better stuff; it’s about solving the problem of what to come up with in the first place.
Executives, Supervisors, Team Leaders, Heads of Department and Managers.
At the end of the program, participants will be able to :

  Integrate innovate with strategic business mentality and priorities
Understand 6 levels of innovations and types of innovation
Define the innovation learning life cycle and dynamic nature of innovation strategy
Differentiate their offerings by choosing the best product and service
Hire various solutions at various times to get a wide array of jobs done
Apply three different jobs to get what to achieve, manage the emotion and perception and reach ancillary satisfaction
Seek balance between errors of acceptance and rejection
Use decision criteria that reflects the business objectives to achieve strategic innovation
Define the industry of radical and incremental improvement
Apply the stage-gate systems to control events from birth of ideas all the way to commercialization

Strategic Innovation and Business Modeling

  • Five Level of innovation process
  • The innovation-decision process
  • The innovation matrix
    • Technology vs business model
  • Choosing a winning innovation strategy
    • Play to not to loose strategy
    • Play to win strategy

Job-To-Be Done (JTB)

  • Factors in Choosing Innovation Strategy
    • Internal factors and external factors
  • Systems for Ideation
  • Structured idea management process
  • Business model for innovation
  • Apply JTB
    • Three types of Job-to-done
    • Job scoping
    • Job statement for business model innovation
    • Outcome expectation

A Stage-Gate System to Innovation

  • Defining the Stages and Gates
    • The Market Segmentation stage
    • The Efficiency stage
    • The Complementarities stage
  • Early vs Late Knower of Innovations
    • The persuasion stage
    • The decision stage
    • The implementation stage
    • Reinvention Stage
      • Why does reinvention occur?
    • The Confirmation stage

Rate of Adoption

  • Variables – Determine Rate of Adoption
  • Rate of Adoption
    • Relative advantage
    • Economic factor
    • Status aspect of innovation
    • Over adoption
  • Preventive innovation

Adoption of Innovations

  • Compatibility
    • Values and beliefs
    • Previous introduced ideas
    • Needs
    • Technology clusters
  • Adoption of innovations
    • Complexities
    • Trialability
    • Observability
  • The seven adoption rules
  • Balance between innovation and commercialization
  • Five roles of innovation system


Dr Lim Guan Chong, is a professional trainer cum management consultant covering both local and international market. He has more than 20 years of training and consultancy experience and is a certified PSMB trainer. He holds a Doctorate in Business Administration from the University of South Australia, MBA in Finance from the University of Hull, UK and a Bachelor of Science in Economics (Honours) degree from London School of Economics, University of London.

Dr Lim’s expertise lies in developing continuing intellectual and educational programs for adult-learning and was seen as a renowned change agent among his clientele. In recognition of his long-term service commitment and professional contribution towards continuing professional development, he was awarded a prestigious ‘Resource Person’ award by MIM. He was awarded with Training Excellence Award 2009 and 2010 by the Malaysian Institute of Management. Dr Lim was also appointed as the panel judge for interviewing and selecting MIM-Public Bank Manager of the Year Award.

For the past twenty years, Dr Lim has successfully conducted and developed leadership behavioural competencies for Altera Corporation and it was launched globally. Dr Lim has conducted many programs on strategic managerial leadership, organization development, talent management, succession planning, competency-based leadership development, strategic leadership, creativity and innovation, coaching and mentoring, planning, managing change and uncertainties, human resource management and performance improvement programs for organizations in both education and manufacturing and services industry. He managed to change the mindset of and developed a new cultural aspect for these organizations that led them to achieving learning transfer and positive performance. He was also appointed as the leading process consultant for managerial leadership development program using 360 degree feedback competency-based assessment system for Altera Corporation, Komag USA and Roxul Asia.

Dr Lim is a certified Process Consultant for Action Learning Process using Soft System Methodology developed by the University of South Australia. He has successfully conducted this Action Learning Process Consultation for a healthcare center, helping them transform from providing conservative health treatment to providing preventive healthcare under the guidance of the University of South Australia.

Dr Lim had been leading consulting projects in leadership competency development, managerial development using multi-rater feedback system, re-engineering of organizational human activity system, talent management and mentoring system, action learning, organization re-engineering and transformation, marketing transformation and organization development for multinational companies such as Iomega, B.Braun Industries, Altera Corporation, Komag USA, Ramatex Apparel, Olympus, Oracle, Acer Technologies, White Horse, Ramatex, Roxul Asia, Osram Semiconductors, OLED, Sumitomo and Shimano Component.

He was also appointed as Program Director for designing and delivery of diploma programs for Malaysian Textile and Apparel Industries and Press Industries. His contributions as a Program Director entails from program design, curriculum construction using work-based application methodology and post-course assessment.

For his strong business forecasting and financial management skills in international and domestic trade, Dr Lim was appointed by Malaysia Central Bank as a trainer to conduct the economics program. Besides training and consulting, Dr Lim provides public talks to CEO to share his knowledge on contemporary issues on self-improvement, self-management and motivating work force.

HRDF – SBL Application (100% reimbursement)

RM 2,600 per person
(Inclusive of materials, 2 tea breaks, lunch and certificate of attendance)
We can run this course in-house for your employees. For the a detailed training proposal, please contact us by e- mail program@dunville.com.my or call 04-229 3900 or 04-229 6520 / fax 04-2293894.

Terms and Conditions of Seminar

Registrations will only be confirmed upon payment.
Please make cheques payable to Dunville Training Centre Sdn Bhd and bank in to Hong Leong Bank 26300000560
Payment must be received at least 7 days prior to the seminar date.
There will be no refund for cancellation. However, replacements are welcomed.
The organizer reserves the right to make any amendments and / or changes to the seminar programme, venue, speakers replacement and or topics if warranted by circumstances beyond its control.